Beautiful Chalk Animation - Firekites Video

Taking a quick moment to post up a mesmerizing and beautiful video created completely from photographs of chalk board illustrations. From a personal standpoint, it's refreshing to see something so wonderfully "low fi" when so much content today is the same pixedigitech forumula.


Firekites - AUTUMN STORY - chalk animation from Lucinda Schreiber on Vimeo.

Is A Vornado Worth The Extra Money?

Many have asked, "Why is A Vornado So Expensive?" "Is A Vornado Really Worth The Extra Money?" Absolutely. Here's why. When you purchase a Vornado, you are buying a product that will last for years- decades even. It is designed and engineered in Andover, KS with years of research supporting its design. In terms of function, a Vornado is demonstratably superior to any other product on the market. The stellar performance stems from a huge investment by Vornado in the engineering and design phase of each product. The result of the engineering is evident in 4 key elements that go into every Vornado circulator. I'll detail these four elements in a future post- or you can see a little narrative about them here. For the money you spend, you will receive a product that works better and lasts longer. You will receive better customer service than can be provided by any other would-be competitor.

When we say our products work better, we are talking about "vortex action." Vornado’s signature Vortex Action circulates all the air in the room – meaning it makes a much bigger difference in the overall comfort of the room than other fans can- fans which are designed to only move the air immediately in front of them. To learn more about how vortex action works, click here.

You Ask. We Answer. The Big Questions People Ask About Vornado

There are some questions that arise frequently when it comes to Vornado product. I'll dedicate the next few posts to answering these questions. Here goes.... more to come.

Vornado Takes On Times Square

If you happen to be in Times Square in the next three months- order yourself an ice cream at Cold Stone, and look up. Vornado adverts will be visible on the CBS jumbotron for 15 seconds every hour for 18 hours all the way through June. That translates to 1,638 spots- glowing in full LED goodness throughout the NYC square.

Three different ads will run- one per month- and each features messaging you may not expect from a historic brand headquartered in Andover, KS.

April's Installment is posted above...

Each ad to follow will feature a similarly "in your face" approach that challenges the viewer's expectations of how a "fan company" is supposed to look and act.

The campaign is evidence of a new direction for Vornado - a brand that has been selling premium fans beginning in 1945.

Vornado's advertising has typically been oriented around its products' superior performance, design, and quality. In this regard, nothing has changed.

The difference today is a marketing approach with a focus on nontraditional messaging in equally nontraditional venues. The marketing approach actually mirrors Vornado's product design and engineering processes. 'How?' you ask? Both are defined by a consumer-centric approach that challenges convention, identifies with the consumer's thoughts and needs, and demands innovation.

What do you think?