It is with great excitement that I announce the debut of Product Reviews functionality at the Vornado website. Here are just a few of the product reviews phenomena that get my marketing mojo moving:
1.) But Don't Take My Word For It: Those famous "Reading Rainbow" lines are indelibly etched into my memory. Bypass the slick advertising copy and read what real people are saying about the product. Their input is more likely to match your experience.
2.) You Have A Voice (And we're listening): We're increasingly empowered to have a say in... well... nearly anything. Why should having a means to voice your product opinions be any different. While the product teams at Vornado have always monitored reviews (via Amazon, Epinions, etc.) we think it's important for our customers to know their voice is being heard - at the source. We're not just monitoring - we're truly listening. The input influences every product we make.
3.) I Want That One: Product reviews typically include all manner of insights onto how the product is used, how effective it is, as well as high and low points of the form and function. On Vornado.com, we've asked reviewers to give individual ratings to a product's Performance, Value, Appearance, Quality, and Sound output (Quiet operation). If one area is of more importance to you, this is an excellent way to narrow down your selections.
If you own a Vornado product - consider this your invitation to speak your mind by writing a product review. It only takes about a minute - and your feedback will help us build better products, and help others make better buying decisions.
