Wednesday, September 16, 2009

Want to be displayed in Vornado's Lobby? Crowdsourced Art!

So, the prez has asked that I coordinate the handling of artwork in our newly remodeled lobby at our Andover, KS headquarters. I've engaged all our Vornado marketing and design folks and the options have unfolded in many directions...

After much deliberation- here is a mockup of the direction we want to go.



Crowdsourced Art


It's just a mockup- but what we really want to do is to use actual photos from our consumers.

These I just grabbed off Twitter and Flickr (and yes, iStockPhoto for filler, thanks for noticing.)

It's wide open- it could be a Vornado product- or it could be a picture that communicates how a Vornado product makes you feel. Or what it reminds you of. Could be kids... pets... people... or clear blue sky - it doesn't matter - as long as it comes from you and you can let us know the story behind it. Doesn't matter if you're a professional or not- we want it all!

So- if you want your photo displayed proudly at Vornado HQ - send it my way! You can tweet it to me at my Twitter account, post it on our Flickr Group, or email it to me (bcartwright(at)vornado(dot)com).

If we use your pic- I'll send something to show you our appreciation. Just try to shoot it at a decently high resolution if possible.

Read on to see a few of the "other" ideas that were generated...

What about "Abstract Corporate"










Could play with our company history - plus open it up for some modern layering of type and image. Lots of opportunity for texture and color. Not too stuffy. Maybe a little much though considering the rest of the decor.














Could go "moody" and product based...


Ooh- Shiny product, slick deep images. Branding is there.But it takes itself so seriously. And, as a company- we're committed to making beautifully functional products- but there's more to us than that... plus it's reminiscent of the much hated "Inspiration - (Insert man with extended arms looking out over canyon at sunset photo) Corporate Art"

Then, of course there are just product shots.
Or Textural tightly cropped close ups of products.
Or do we focus on the people?
The consumer?
The employees?

I could blog for days on the many directions. I want to see what you all have in mind!

Thanks to all for your interest!

1 comment:

  1. I painted the Vorando Pin-up girl in your collage. Please contact me if you want to use that image.

    mriefler@gmail.com

    ReplyDelete