What Makes A Vornado Better? Different?

Common Questions Part 2: If A Vornado Is So Different, Why Do The Competitors Look So Similar?

At first glance, one might expect the two products above are related fairly closely... perhaps even from the same manufacturer, just different models. After all, look at the design cues and colors. Even the grill is the same. What could POSSIBLY make these two fans different, aside from the fact that the Vornado costs more? For the other guys, that beauty truly is only skin deep. While they imitate the look, and even the words Vornado has used on its packaging for years, they neglect what actually makes the product work. Vornado Fans are uniquely engineered to generate the performance our consumers enjoy. Here's what we mean...



What about the spiral grill - don't they both have that? Actually - each "vein" of a Vornado grill is angled to maximize its ability to shape the airflow. Think of it like an airplane wing. A little angle is the difference between function and fashion.

I'll hand it to them...the "other" low cost fan companies have done a wonderful, if not unabashed job of imitating the design cues of a Vornado. Our recommendation... try to make the products perform like a Vornado. Imitate the longevity and power of a Vornado motor, and the more durable plastics that go into its construction. Try to imitate the engineering too. You'll discover that every model features uniquely sized components - because even the slightest change in size or application requires comprehensive re-engineering in order to retain its powerful yet quiet operation. It's a challenge we're happy to make, because once a competitor would try to imitate the factors that transcend the visuals, they can blow a goodbye kiss to their "low price" position. The problem is, they won't be able to blow it very far.

Vornado's Own "West Coast Choppers" Shop

Ran across this pic of a tricked out Vornado fan today via Hudson Custom Machining
These guys turn electric fans into eclectic fans like nobody's business.

In their own words... "This is a 1952 Vornado fan that I restored in March of 2005. I used a metalflake Amethyst base coat / clear coat automotive paint. $150 a pint including all of the hardener, accelerator, and other stuff that you have to mix together to make this thing scream "Look at Me! I am hot!"



From Vornado to Darryl and crew... nice work! Keep us posted on future Vornado overhauls!

Wolf T-Shirt Amazon Reviews

This is simply magical. I never would have imagined how hilarious Amazon product reviews could be until I was introduced to this shirt...
What follows is a link to a plethora of product reviews that are so consistent in tone and message that I simply must applaud each and every contributor. Individually, they have created a collective masterpiece. Visit the Wolf Tshirt Reviews Page.

Fan For Greenhouse - Good Circulation: Your Plants Understand The Difference.

Vornado Found Effective For Plant Health In Japanese Greenhouses

Sometimes Vornado's pop up in the most unexpected places. As a marketing guy, I spend lots of time thinking about applications for the product - and this one is compelling. The following summarizes some research done by Yamamoto Agricultrual Corporation.

I have pulled some images right out of a Powerpoint show (that was shared with one of our overseas sales people.) I can't make this stuff up. Literally. No green thumbs on these hands. Last summer I "nuked" all the plants in my yard by applying grass weed preventer too close to the beds. The "arrows in greenhouse" image looks vaguely familiar. Whole Greenhouse Circulation, eh? Nice! We talk alot about Vortex Action. The plants seem to be listening.

I used babelfish to translate- and for the most part it looks like the photo captions describe the owner, and where his greenhouse is located. They also seem to indicate that he is growing sage.

Incidentally, this is basically the exact same fan as our 710 circulator. Did I mention it is on sale for a mere fifty bucks!?

If I new how to plant my way out of a paper bag, I would tell you specifically what the results mean. But, people that ACTUALLY DO know tell me that the results are good.

Vornado fans are perferct for greenhouses. How do I know this?

Because plants don't lie.

Dorito's Super Bowl Ad - Guessed I Missed This During The Game

I have watched this ad about 5 times now. Perhaps you saw it during the Super Bowl, but I must have been in the kitchen getting some chips... or beer. In case you missed it too:

Vornado Times Square Advertising

Here's what I am thinking for next round ads up in Times Square. What say ye?

710's Up For Adoption - End The Injustices That Have Befallen These Poor Circulators

IT'S ABSOLUTE MAYhem! We might as well be spring chickens because we're selling em' CHEAP CHEAP! We've been told to slash prices and liquidate inventory!

Ok, Now that I got the "Car Dealer Radio Advertising" lines out of my system, let's tone it down a bit. Here's the scoop on why these 710's are $49.99... nearly half off original pricing.

Despite their stellar performance as a circulator, and general popularity at retail, we "retired" the trusty 710 over 2 years ago. Why did we put this good working horse down? What major event triggered the end of the 710's illustrious career? A new base. Yes, the 710 is a "dinosaur" because of it's base. See below how we updated the design of our 700 series bases.

It's still touting all of the features that create Vortex Action. It still circulates ALL OF THE AIR in the room, even if the room is a small gymnasium. It features the same "head" size as all of our other 700 series products. Same number of speed settings as the 723. It was even assembled right here in the States.

You see, there were some left over after they were banished to the fan retirement home. They have never even been out of the box. Never even seen the sun.

I know- it's terrible for us to persecute these 710's on account of their stands... but you can benefit from this injustice. Save these stranded, neglected 710's. Adopt one today. They will serve you well for decades. We promise.