What Makes A Vornado Better? Different?

Common Questions Part 2: If A Vornado Is So Different, Why Do The Competitors Look So Similar?

At first glance, one might expect the two products above are related fairly closely... perhaps even from the same manufacturer, just different models. After all, look at the design cues and colors. Even the grill is the same. What could POSSIBLY make these two fans different, aside from the fact that the Vornado costs more? For the other guys, that beauty truly is only skin deep. While they imitate the look, and even the words Vornado has used on its packaging for years, they neglect what actually makes the product work. Vornado Fans are uniquely engineered to generate the performance our consumers enjoy. Here's what we mean...



What about the spiral grill - don't they both have that? Actually - each "vein" of a Vornado grill is angled to maximize its ability to shape the airflow. Think of it like an airplane wing. A little angle is the difference between function and fashion.

I'll hand it to them...the "other" low cost fan companies have done a wonderful, if not unabashed job of imitating the design cues of a Vornado. Our recommendation... try to make the products perform like a Vornado. Imitate the longevity and power of a Vornado motor, and the more durable plastics that go into its construction. Try to imitate the engineering too. You'll discover that every model features uniquely sized components - because even the slightest change in size or application requires comprehensive re-engineering in order to retain its powerful yet quiet operation. It's a challenge we're happy to make, because once a competitor would try to imitate the factors that transcend the visuals, they can blow a goodbye kiss to their "low price" position. The problem is, they won't be able to blow it very far.